Is m43 ready for men’s fashion

You decide…

ALEX_1067045

Full disclosure – I have never shot a men’s fashion spread before (as I am a specialized product shooter) so this was a wonderful opportunity to collaborate and interact spontaneously – a fabulous learning experience! It was a real privilege to work with Michael Wilson, publisher of Stingray Magazine to make these photographs for an article just released at stingraymagazine.com. He had seen my work and felt that I was a good fit for what he wanted to create – and he is format and brand agnostic.EDDY_1067265

BTW, the two models are Eddie Fu @itsfuman and Alex Shin @jazzlex and they are both signed with and provided to the shoot courtesy of Matineemodels. The stylist (and publisher), Michael Wilson @silverscreenstylist1, coordinated and styled the shoot for Stingray Magazine, a brand new publication that seeks out the hottest trends in men’s fashion and lifestyle while still chronicling the vintage looks and products that never go out of style – all with a huge emphasis on quality! I hope to be invited to contribute again soon…Stingray_BTS_1047375

Yes, I have been shooting in studio all my adult life (44 plus years) and have a reasonably large one with all the stuff needed to satisfy my gear cravings. In the past, when I have shot people (numerous times a year actually) I have always used my FF Canon but this day I wanted to use my Lumix G9. I have become very comfortable with the quality of the images and knew it would perform well.ALEX_1067307

I think the images speak for themselves, but in case there are questions lurking, here are some details –

First the lens choice – Olympus Pro 45mm f1.2. – I shot almost exclusively at f5.6. It is a first rate optic that just gets out of the way. Since I was using my ultra reliable Elinchrom strobes (a decade old or more, so nothing fancy) with a 27 inch beauty dish and an opposing soft side fill, I was shooting at ISO 100. There was also a light accenting the background. Note that I had my Chimera 10×30 ft soft box on the whole time with ambient light for the BTS video (even though on, it did not interfere with the strobe exposure for the stills). It also made it easier to see focus (and auto focus was fast and accurate in AFS mode). The G9 was in single shot mode and though there was some movement, nothing that required continuous focus with tracking.EDDIE_JUMPING_1067115

Whenever I shoot – in or out of the studio – I concentrate on the subject, composition, lighting and graphic perspective ( I like to shoot people from a lower angle). I don’t want the equipment to distract or intrude in any way. The G9 performs in such a way – it allows me to focus my attention on the shot – the subject – and not on the camera. It is also really great that it is less than half the weight of my Canon 5DIII and 5Ds and the 85 f1.2L.Stingray_BTS_1047430Stingray_BTS_1047457EDDIE_1067064ALEX_1067185Main takeaway – while we need gear to make our photographs – the type of gear should be based on personal craft, equipment familiarity and vision and not on sensor format or brand – all of today’s current photographic gear is more than up to the tasks we pursue.

So is M4/3 and a Lumix G9 ready to take on the men’s fashion world? I think so and so does the client for this shoot. I think the images speak for themselves.

For the magazine article visit – https://stingraymagazine.com/fashion

As always, feedback, questions and comments are welcome. All images and content are ©2020 by Bill Deuster. All rights reserved. Thanks for viewing!!